Bear and Discovery Channel have released a Man Vs Wild X Box, playstation and Wii, he owns an outdoor adventure clothing company partnered with Craghoppers, as well as a line of survival kits, knives, multi-tools and other outdoor equipment with Gerber. Bear’s Ultimate Knife has become the biggest selling knife in the world.
He has fronted international advertising campaigns for the likes of Nissan, Dos Equis, Sure deodorant, Degree, Solo and Trail Mix.
On
17 May 2009, Bear was elected as the youngest ever Chief Scout to the
Scout Association, becoming the figurehead to 28 million Scouts around
the world. For Bear, this is his proudest post, standing up for young
people from so many different cultures and countries, helping them
realise their dreams, explore the world, help in crisis countries, and
benefit from being part of a worldwide family. For Bear it is all about
encouraging life values, outdoor skills and a sense of pride, belonging
and camaraderie through adventure.But this is just the beginning of his many extraordinary missions… Know and admired by millions – Bear Grylls is a worldwide icon for the great outdoors and the ultimate in adventure.
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